"Before consumers buy a product, they must be captivated by its story. 

Trends help make stories powerful, believable, and on-brand."

Gudy Herder is an international trend consultant, speaker, and certified trainer based in Barcelona, Spain.

She helps brands and businesses anticipate trends and use them to develop products that inspire, tell a story, and ultimately, sell.

First and foremost, Gudy considers herself a visual creative passionate about scouting trends  in interior design & lifestyle. With a sharp eye honed by years of hands-on experience in international retail management, she observe trends as they emerge.

Barcelona Design Week 2017_Gudy Herder

Trends in

a nutshell

Trend development requires a keen esthetic sense and the ability to pick up on early signs before they grow into global movements. Working creatively to bring images, color, and materials together, these visual cues are developed into trends.

From a vast sea of information, abstract trends are transformed into seasonal trend reports and key visuals. Clients receive expert guidance at every step of the design and product development process, from concept to shop floor.

The result: powerful, story-driven collections that give brands a distinct advantage in today’s fast-changing retail landscape.

"I believe that inspiration e information is everywhere,

but how you act upon it makes all the difference."


Trend Think Tank Eclectic Trends


Through trend lectures of 45-60min., industry decision-makers benefit from sharing trend knowledge at international design events such as the imm Cologne, BAU Munich, and Interior øg Boligmessa in Norway or Barcelona Design Week.

Trend Lectures can be booked for design events, trade shows and in-house conferences.


The Trend Think Tank comes together twice a year to discuss trend directions 18-24 month ahead. A team of experts covering industries such as interior design, food, innovation, technology, textiles, fashion and beauty work during a computer-free session on materials, images, color sales to bring One Big Idea together. As a result digital trend reports are published for the Spring/Summer and Autumn/Winter seasons.


Trend videos, brochures and catalogs help deliver trend information from distribution and retail departments, right down to the sales floor. They can be developed for B2B or B2C channels.

Best for: product development directors, designers, purchasing and marketing departments.

Trend Catalogs for Decotec - Eclectic Trends

Who I work with

IKEA, Montblanc, European Institute of Design (IED), Grohe, Samsung, Kibuc, NCS, imm Cologne, BOEN, Farrow&Ball, Finsa, Grupo Pikolinos, Cosentino, Barcelona Design Week, Callwey, Bisetti, Decotec, and hundreds of utterly inspiring creative professionals from all over the world who fly in to attend the masterclass several times per year.

In the media

The blog Eclectic Trends is a valuable resource for up-to-date information on the latest lifestyle and interior design trends used as a research tool by companies and creative professionals.

You can get weekly trend posts straight to your inbox, information about upcoming trend lectures and digital reports to be launched. 

It's all about quirky inspiration, must-read analysis and trend-converted mood boards! 

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