Review: Think Tank of Innovative Materials (Masterclass)
Here is the review of our first Think Tank of Innovative Materials set in a renovated parking garage
Welcome to our community of folks who understand the value of working out ideas here in the analog world.
Nothing against the digital world (after all, we are talking to you from a digital device right now), but there’s something magical about using your hands to work with materials and colors.
This one-day masterclass, set to take place in Barcelona (Spanish+English sessions), is designed for creatives eager to explore the latest color, material, and finish trends (CMF) in 2026 firsthand.
During the session, participants will engage in interactive discussions, hands-on exploration of materials, and collaborative brainstorming to generate innovative ideas for their application.
Welcome to a one-day Think Tank to reflect, discuss, play, and experiment.
Get a step closer to a conscious use of the newest materials available on the market.
Comunicar ideas o proyectos antes de que existan es fundamental para muchos equipos creativos, y el moodboarding estratégico es una herramienta muy efectiva para este propósito.
Los participantes pueden evaluar un mood, tono y estética de un proyecto con un programa de tres pasos que hemos diseñado.
How to communicate ideas or projects before they exist? is crucial for creative teams, and being aware of CMF trends is an effective way to do this.
Your teams will assess the project’s mood, tone, and aesthetic to ensure alignment with trend directions or brand identity.
Gudy Herder is the founder of the trend agency Eclectic Trends.
Structuring concepts are the backbone of any trend research, and the most used tool to gain clarity on a trend story is a haptic mood board.
In 2015, Gudy was invited to present mood boards at a trend agency in London. And though she had been moodboarding for two decades already, she felt like she wanted to improve her skills and find a more academic background for that presentation.
It came as a surprise that anything on the market suited her needs. Mood boards had helped her, the team, and clients to gain clarity for years, so she decided to share her knowledge and design the first 4-hours workshop program.
This program has evolved into a business program where students worldwide fly to spend one day in Barcelona. Companies such as Inditex, Mango, or Akzo Nobel are a few brands that send their teams to learn this technique during the one-day masterclass.
Gudy also teaches tailored workshops to creative teams at IKEA, Grohe, Cosentino, and the European Design Institute.
Here is the review of our first Think Tank of Innovative Materials set in a renovated parking garage
New Dates Announced: CMF Masterclass in Barcelona – A One-Day Deep Dive I’m excited to share that new dates are set for the CMF Masterclass
Here are some retrospective impressions of my trend talk and the CMF workshop I recently gave at the Design Post in Cologne, Germany, with a
Learn & Practice Online Courses – Domestika We’ve come a long way with Domestika discussing since 2018 the type of program we could do together